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The Many Roles Of PowerLog
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One of the reasons that PowerLog is the most used PC
based audio and data logging system in the UK radio industry is the
depth of it's features and how they translate to many uses in a
modern radio station. The examples below show just some of the uses
that PowerLog has been put to in the past few years.
Logging - The obvious reason for having
PowerLog in the first place. There are many reasons why you might
need access to your broadcast material. You may need to prove that
something was or was not said. You may wish to review what was
broadcast or you may wish to simply listen to the parts of the
stations output that you would not normally hear.
Production - Because PowerLog Client combines
virtually instant access to the broadcast logs with the ability
extract sections from any point in the logs, in any format you
wish, it is an invaluable tool for any dynamic production department
who wants to involve station output in the production of promo's or
programming content. Imagine your station has just given away a car.
If you used video loggers, you may have to wait for up to eight
hours before the tape would be available, then you would have to
'dub' the audio off in real time, all the time hoping that the
quality will be good enough. With PowerLog, you can can have the
lucky winners reaction open in your favourite audio editor within
about 30 seconds of it happening on air and have the promo finished
by the end of the next song!
Programming - PowerLog has become a firm
favourite with Program Controllers around the World as it allows
them to do a number of things that were not really possible, before
it's arrival.
Firstly, the virtually instant access to any point in the entire
logged period, from their desktop PC allows them the freedom to
review any point in the station's output, whenever they have a spare
few minutes. This means that they can review the overnight jock
while enjoying a coffee or check out the weekend breakfast show without
having to get off their chair. With the addition of hardware I/O
logging, it is common for stations to log when the 'presenters mic'
channel is open and with this additional information at his or her
finger tips, if the program controller wants to hear every vocal
link from every breakfast show for the past six weeks, then PowerLog
can present that audio in a matter of minutes. We have even seen instances where program
controllers have buttons fitted to their desks and whenever they
hear something they want to listen to again later, they push the
button and PowerLog makes a note in the log.
Presenters - It may seem that PowerLog gives
the Program Controller a lot of additional power but the presenters
do not miss out either. Many presenters use PowerLog to review what
they have done in their shows. It's fast, convenient access means
that a quick review of a show only takes a few minutes and the
hardware logging of 'mic live' points means they can skip all the
music and just listen to their links. Presenters can also easily
grab sections of their shows for editing in to promo's or burning on
to CD for demos.
Engineering - The engineers don't miss out on
the fun either. PowerLog has the ability to 'listen' to the incoming
audio that it is logging and make a note of whenever it detects a
period of silence. If the period is brief, the system makes a note
in the log and can email the engineer to inform him. If the silence
is longer than a customised time, PowerLog can raise the
alarm in a number of ways including a hardware alarm, email and
notifying the PowerLog Monitor software that there is a problem.
Sales, Accounts & Traffic - As there is no practical limit to how
many people have access to the logs at your station, there is no
reason why the sales, traffic and accounts staff shouldn't have
access. Sales can play adverts to clients, traffic can check breaks
are hitting the correct time and accounts can scream when the
blacklisted client is heard.
Market Research - Sometimes, it is handy to
know what others are doing and because PowerLog is a scaleable
logging system, you can add an additional log and log what a
competitor is doing. You can then directly compare two or more logs
that were broadcast at the same time (using the Client) to see how
your station stacks up against your competitors.
Radio Groups - A large number of radio groups
now use PowerLog to allow other stations to access audio within the
group over the corporate WAN (wide area network).
These are just a few ideas of the many roles that
PowerLog could play at your station. If you would like more
information about PowerLog or would like a free demonstration,
please contact
sales@psquared.net |
